Let’s learn how to turn off advertising ID using Intune (MEM). We will use Intune Settings catalog to disable or turn off advertising ID on Windows 10 and Windows 11 PC.
Every Windows computer has a unique advertising ID for each user on a device. This ID is generated by Windows and stays as long as the user account is active.
The windows advertising ID is used by app developers and advertising networks to target relevant advertising in apps. Based on your app usage and types of app you use, the app developers and ad networks can target similar ads which might be useful.
When the advertising ID is enabled, app developers can associate personal data they collect about you with your advertising ID and use that personal data to provide more relevant advertising and other personalized experiences across their apps.
There are multiple ways with which you can turn off Advertising ID on your Windows 11 PC. For example, you can manually turn off the advertising ID on Windows 11 via PC settings app.
If you want to disable advertising ID on multiple computers in your domain, you can use a GPO to disable Advertising ID. This method is beneficial when you don’t use MDM solution like Intune.
Microsoft allows you to turn off advertising ID using Intune on your computer to prevent apps from showing relevant ads.
Note that turning the advertising ID off will not reduce the number of ads you see. It won’t block ads in apps, but the future advertisements you see won’t be personalized. It may also mean that ads are less interesting and relevant to you.
In the next step, using the Settings Catalog, let’s create a new profile to turn off Advertising ID using Intune or MEM.
Steps to Turn Off Advertising ID using Intune (MEM)
To turn off Advertising ID using Intune, you can follow the below steps.
- First, sign in to the Microsoft Endpoint Manager admin center.
- Go to Devices > Windows > Configuration Profiles.
- To create a new profile, select Create Profile.
On Create a profile screen, select the Platform as Windows 10 and later. Select Profile Type as Settings Catalog. Click Create.
On the Basics tab, enter the name of the Intune Configuration Profile as “Disable Advertising ID” or “Turn Off Advertising ID using Intune“. Add a brief description about what this policy is all about. Click Next.
On the Settings Picker window, type Advertising ID in the search box and click Search. From the search results, select Privacy category and under Setting name, select Disable Advertising ID.
On the Configuring Settings tab, set the Disable Advertising ID to Enabled. This will turn off the advertising ID that is used by app developers and advertising networks to target relevant advertising in apps.
Click Next to continue.
On the Assignments tab, include the groups to which you want to target the disabled advertising ID settings. Click Next.
You may select scope tags, but this is completely optional. Click Next to continue.
On the Review+Create tab, review the policy settings and click Create.
If you take a look at notifications, you should see a new notification confirming the policy creation. We have successfully created and deployed the policy to turn off Advertising ID using Intune.
After the policy is successfully applied to the computer, the advertising ID is disabled.
