Integrate Google Analytics with Microsoft Teams

In this post I will show you how to integrate or connect Google Analytics with Microsoft Teams using a Office 365 Connector.

If you run a website, a blog, or a YouTube channel, I guess you already use Google Analytics. This is to monitor the traffic to your site and get info such as page views, new users, bounce rate, sessions, etc.

Using an Office 365 connector, you can connect or integrate Google Analytics with Microsoft Teams. When you do that, you receive analytics overview reports for your websites in Teams application. The experience is pretty similar to what we saw when we integrated PatchMyPC with Teams for update notifications.

In this post I will first cover about Google Analytics connector. Then I will show you how add the Office 365 Google Analytics connector and integrate it with Teams.

About Google Analytics Connector

Google Analytics connector allows you to receive the analytics overview reports for your websites and mobile applications. The Google Analytics Overview report would cover important metrics like :-

  • New users
  • Total users
  • Sessions
  • Avg session duration
  • Page views per session
  • Bounce rate

Add Google Analytics Connector in Teams

From within Microsoft Teams, select a channel. Click on the ellipsis and select Connectors. An alternate method is click on the ellipsis and click Manage Team. Now click Apps tab and then click More Apps.

Add new app to teams
Add new app to teams

From the list of apps, you can quickly search for Google Analytics by typing it into search box. Select Google Analytics.

Add Google Analytics Connector in Teams
Add Google Analytics Connector in Teams

To add Google Analytics to Teams, click Add to a team button.

Add Google Analytics Connector in Teams
Add Google Analytics Connector in Teams

You must select a Team or channel name to start using Google Analytics. Click Set up a connector.

Setup Google Analytics Connector
Setup Google Analytics Connector

Integrate Google Analytics with Microsoft Teams

Since you are connecting your Google Analytics account with Teams, you must login with the Gmail account. Use the same Gmail account that use while accessing your Google Analytics data. Click Login.

Login to Google Account
Login to Google Account

To continue authenticating with Google Analytics, click Continue.

Connect Google Analytics with Microsoft Teams
Connect Google Analytics with Microsoft Teams

The Office 365 Connectors will require access to your Google account. So click Allow.

Integrate Google Analytics with Microsoft Teams
Integrate Google Analytics with Microsoft Teams

On this page, you will see configuration parameters for the connector.

  • Choose the Google account you want to use to configure this connector, or add a new account – By default it picks up the Google account you authenticated with in the previous screen. In addition, you can also add a new Google account if you wish to.
  • Choose one of the Google Analytics accounts you want to track – Select the Google Analytics account.
  • Select the websites/mobile apps you want the Google Analytics Overview for – Select either the websites or mobile apps for which you want the reports to be sent to Teams.
  • How frequently do you want to receive Google Analytics Overview Report? – Reports frequency can be set to Daily or Monthly or Weekly.

Finally after all changes are done, click Save.

Integrate Google Analytics with Microsoft Teams
Integrate Google Analytics with Microsoft Teams

When you perform the above steps you will receive the Google Analytics report in Teams. From here team members can see a history of that data, and make decisions and take actions as a result of surfacing it within the channel.

Google Analytics Reports in Teams
Google Analytics Reports in Teams
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